Summary

With over 25 years of marketing leadership, I help startups and SMEs achieve scalable growth. As a Fractional CMO, I bring clarity to growth opportunities, messaging, and go-to-market strategy. I have a track record of devising data-led marketing strategies and plans, executing high-impact B2B and B2C campaigns, leading product launches, and leveraging AI and digital automation to drive efficiency and results. I love what I do and I ensure that every marketing investment is rooted in common sense, aligns with business objectives and delivers measurable outcomes.

My Mindset: Common Sense Marketing That Works

My approach is refreshingly straightforward: every recommendation I make has to pass the common sense test. Will it actually move your business forward? Is it affordable? If the answer to any of these is no, we don't do it. Whether I'm helping a fintech startup achieve 76% growth or guiding an established business through a major product launch, my advice is always grounded in practical experience and real-world results.

I've been where you are. I've managed tight budgets, sceptical stakeholders, and the pressure to show ROI quickly. I understand that every marketing euro needs to earn its keep, and I'm committed to making sure it does.

AI and Your Business: Stay Competitive or Get Left Behind

Here's the reality: AI isn't some futuristic concept anymore. It's a business necessity. Right now, your competitors are using AI to automate tasks, personalise customer experiences, and operate more efficiently. If you're not leveraging these tools, you're already falling behind.

But here's the good news - AI doesn't have to be complicated or expensive. I've spent considerable time mastering AI and automation through courses with Google, HubSpot, the Law Society of Ireland, and Outskill, among others. I love technology, and I'm passionate about finding practical ways to make it work for businesses like yours. When I work with clients, I don't just develop strategies - I give you the AI tools and automations that transform how you operate. We're talking about saving hours of manual work every week, reaching customers more effectively, and competing with much larger businesses on a level playing field.

Why I Do What I Do

I chose to become a Fractional CMO to focus on what I enjoy doing, and also because I believe growing businesses deserve access to senior marketing expertise without the overhead of a full-time executive. You get 25+ years of experience, a proven track record of results, and someone who genuinely cares about your success - all on your terms and your timescale. I'm based in Dublin, and whether you need me for an hour, a day, or an entire campaign, I'm here to deliver the clarity, strategy, and growth your business needs.

Let's have a conversation about your growth opportunities.

Testimonials

“Paul’s strategic insight and leadership have been central in shaping our go-to-market approach and future direction. He brought real strategic expertise and collaborative leadership to the development of our go-to-market plan and approach. His work enabled us to clearly articulate our market position and priorities to key stakeholders, providing long-term value and clarity as we plan for future growth.”

Dr. Rachel O’Connell PhD, CEO, TrustElevate

“We achieved exceptional growth - 76% within a single year - with the benefit of Paul's marketing insight and guidance. His professional approach provided direction and results, and made a real difference to our success.”

Dominic Higgins, Commercial Director, eCOMM Merchant Solutions