About

Summary

With over 25 years of marketing leadership, I helped startups and SMEs achieve scalable growth. As a Fractional CMO, I brought clarity to growth opportunities, messaging, and go-to-market strategy. I have a track record of devising data-led marketing strategies and plans, executing high-impact B2B and B2C campaigns, leading product launches, and leveraging AI and digital automation to drive efficiency and results. I loved what I did and ensured that every marketing investment was rooted in common sense, aligned with business objectives and delivered measurable outcomes.

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My Mindset: Common Sense Marketing That Works

‍My approach was refreshingly straightforward: every recommendation had to pass the common sense test. Will it actually move the business forward? Is it affordable? If the answer to either was no, we didn't do it. Whether helping a fintech startup achieve 76% growth or guiding an established business through a major product launch, my advice was always grounded in practical experience and real-world results.

‍I've managed tight budgets, sceptical stakeholders, and the pressure to show ROI quickly. Every marketing euro needed to earn its keep, and I made sure it did.

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AI and Business: Stay Competitive or Get Left Behind

‍AI isn't some futuristic concept. It's a business necessity. Right now, businesses that aren't using AI to automate tasks, personalise customer experiences, and operate more efficiently are falling behind.

‍I spent considerable time mastering AI and automation through courses with Google, HubSpot, the Law Society of Ireland, and Outskill, among others. That grounding in practical AI is exactly what led to what I'm doing now.

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What I'm Doing Now

‍This experience now feeds directly into NovaJenta, the AI automation company I co-founded with Dominic Higgins, helping Irish SMEs cut invoice processing time and cost with practical, plain-language AI tools. You can find out more at novajenta.com.

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Why I Did What I Did

I became a Fractional CMO to focus on what I enjoyed doing, and because I believed growing businesses deserved access to senior marketing expertise without the overhead of a full-time executive. Clients got 25+ years of experience, a proven track record of results, and someone who genuinely cared about their success, all on their terms and timescale.

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Testimonials

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"Paul's strategic insight and leadership have been central in shaping our go-to-market approach and future direction. He brought real strategic expertise and collaborative leadership to the development of our go-to-market plan and approach. His work enabled us to clearly articulate our market position and priorities to key stakeholders, providing long-term value and clarity as we plan for future growth."

‍Dr. Rachel O'Connell PhD, CEO, TrustElevate

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"We achieved exceptional growth - 76% within a single year - with the benefit of Paul's marketing insight and guidance. His professional approach provided direction and results, and made a real difference to our success."

‍Dominic Higgins, Commercial Director, eCOMM Merchant Solutions
(now Co-Founder with Paul at NovaJenta)